What the Full Assessment Shows You

The Full Revenue Journey Assessment is a deck, walked through with you. Here is every slide in it, in order, with a real one de-identified so you can see what yours will look like.

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What gets measured

28Checks, each scored 0 to 3, across the five journey stages

5Stages: Awareness, Consideration, Decision, Conversion, Retention

Every pageOf your website crawled live, blog included

Live searchesRun from your buyer's town, on Google and Bing

Sources

A live crawl of your website. Your Google Business Profile, read through Google's own data. Your Bing listing. The searches a buyer in your area actually types, including your own name. Your linked social profiles.

One caveat, stated up front

Anything that could not be measured on the day is marked unmeasured, not scored as missing. The deck says so on slide two, before any number.

Checked by hand, too

The findings that matter most are confirmed on the live site and in live searches, not just taken from the automated scan.

The deck, slide by slide

Every assessment runs the same order, so the structure below is exactly what you get. The checks are the same for every business. Every score, finding and recommendation is yours.

From the sample deck: a referral-driven local service business in Tampa Bay, October 2026. Real scores and findings, names and specifics removed.

01Cover

What you are, before any score

The business, the assessment date, and the business class and maturity tier the scores are weighted for. One spec line sums up the work behind the deck.

From the sample deck

6.1 score · 28 checks · 10 pages · 3 live searches · Google + Bing. Local service, established tier.

02How to read this

What we measured, and how

Where every number came from, what was confirmed by hand, and the one caveat stated before anything else.

From the sample deck

Bing's search results did not load during the check, so rank on Bing was marked unmeasured, not proven absent. The four findings that mattered most were confirmed on the live site and in live searches.

03Headline

Overall score, and the five bars under it

One score out of 10, the five stages beside it, and three cards: the weakest stage, the biggest opportunity, and the strongest stage.

From the sample deck

6.1/10

Awareness6.7

Consideration8.3

Decision3.0

Conversion5.4

Retention6.2

Weakest: Decision 3.0

No phone number on the website, no way to book, nothing on how they are paid.

Opportunity: Retention 6.2

Reviews flow and every one gets a reply, but nothing keeps past clients in touch.

Strongest: Consideration 8.3

Dozens of five-star reviews and named testimonials. Once someone is weighing them up, they win.

04The core finding

What works, what breaks the journey

Two columns side by side, then a quote from your own website that explains why the gap costs money.

From the sample deck

Over a hundred reviews at a perfect 5.0, every one answered
Named testimonials with neighborhood and year
Fast, secure, mobile-ready site with structured data in place

Search the business name and Google suggests a different company
No phone number anywhere on the website, and no way to book
Hundreds of past clients and no channel back to them

“Most of our business comes through a friend.” From their own homepage.

05The headline finding

One finding, in depth

The single gap behind the score: the numbers that prove it, why the stage scores what it does, and the fix.

From the sample deck

0Ways to stay in touch: no email signup, newsletter or client community

11New Google reviews in the last 90 days, every one answered

14 moSince the newest review on a third-party portal

The fix is a program, not ads: a monthly update to past clients, an anniversary note, and a review request at every closing.

06Stage 1 of 5 through Stage 5 of 5

Every stage, every check

Each stage gets its own slide: the stage score, and every check in it scored 0 to 3 with one line of evidence. Full marks, partial marks and zeros are all visible at a glance.

From the sample deck

Awareness, 6.7 out of 10: ten checks, five at full marks, two at zero. The two zeros were being found by name and the local map pack.

07Finding · Market context · Machine readability

The findings that earn a slide of their own

Being found by your own name. Who holds the local searches today, in the map pack and the organic results, and what buyers in your town ask Google. Whether machines, including Bing and ChatGPT, can read you.

From the sample deck

Searching the business name sent Google to a different company and the site was not in the top ten. Three competitors held the map pack. Structured data was in place but two fields short: the telephone, and the link that tells Google the website and the listing are one business.

08Recommendation

Priority roadmap

Everything the deck found, in three phases, ordered by what it costs to fix and what it returns.

From the sample deck

Phase 1: Fix the leaksWeek 1 · near-zero cost

Tap-to-call phone on every page
One real-world name on the Google profile
Claim and verify the Bing listing
Link every review profile from the site
Test where every form lands

Phase 2: Build the referral engineWeeks 2 to 6

Past-client email list and a monthly update
A scheduler to book a call
Review request built into every closing
A plain page on how they are paid

Phase 3: Compound itWeeks 7 to 16

Two posts a month on the areas they serve
Anniversary notes and an annual client event
Area pages built for search
Retargeting to past site visitors

09If you only do three things · Next steps

Three moves, then the meeting

The three that move the needle first, in order. Then the questions to settle together, a Phase 1 owner and date, and a re-run in 30 days against the baseline.

From the sample deck

Make the name findable
Let people call and book
Turn past clients into a pipeline

Baseline recorded: overall 6.1 · Decision 3.0 · Retention 6.2. Re-run in 30 days to score the change.

Then we walk it through

In your hands within 24 to 48 hours

The deck arrives as a file you keep, built from a live crawl and live searches run that day.

Walked through live

We go through it together, slide by slide. You ask, I answer, and the open questions on the last slide get settled in the room.

A baseline you can re-run

The closing slide records your numbers. Re-run the assessment in 30 days and the change is scored, not guessed.

The Full Assessment is also the opening deliverable of Align. Start here and, if you go on to Align, that step is already done.

Ready to see yours?

Order the Full Assessment and the deck above is built for your business, your competitors and your buyers' searches.

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Questions about the deck

Is every deck the same?

The structure is. The same 28 checks are scored for every business, so the result is comparable and the re-run in 30 days means something. Every score, finding, quote, competitor and recommendation is specific to you.

Do you name my competitors?

Yes. The market-context slide shows who holds the map pack and the organic results for the searches your buyers type, and what those buyers ask Google that nobody has answered.

What if I score well?

The strongest stage is named as clearly as the weakest, and the roadmap is shorter. A high score still comes with the checks that lost points and what each one would take to fix.

Is this the $9.95 Website Assessment?

No. The $9.95 scan reads your website alone and returns scores in minutes. The Full Assessment reads the whole journey, including your listings, your reviews and live searches, and is walked through with you.