Revenue Architecture · Nationwide (Remote)
Sales & Marketing Alignment Consultant
Forrester found 65% of sales and marketing teams say their leaders aren't aligned — and the cost shows up as leads that die in the gap between departments. I help B2B service businesses align marketing, sales, and delivery around one revenue journey, one set of definitions, and one measurement system.
Sound familiar?
- •Marketing celebrates MQLs that sales never calls; sales complains about lead quality marketing can't see.
- •No shared definition of a qualified lead, so the handoff is an argument instead of a process.
- •Two dashboards, two versions of the truth, and a leadership meeting that relitigates both.
- •Deals stall in the middle of the funnel where neither team clearly owns the buyer.
What changes
- ✓Shared stage definitions and handoff rules both teams actually follow — GTM alignment in writing, not in a slide.
- ✓Response-time discipline: HBR found you're 7× more likely to qualify a lead responding within the hour.
- ✓One measurement system, so pipeline reviews start from the same numbers.
- ✓Higher conversion from the leads you already generate — before spending more on new ones.
Why work with a Revenue Architect
Alignment isn't a workshop; it's architecture. I don't referee marketing and sales — I rebuild the system they share: signal capture, stage definitions, handoff automation, and an operating review rhythm tied to real-time signals. The teams stop arguing about whose numbers are right because there's only one set of numbers.
How an engagement works
Start with the free Revenue Health Check (3 minutes). If the results warrant it, Align is the 90-day diagnostic partnership (it opens with the full 22-point audit, delivered in 24–48 hours), Build is the 6-month optimization sprint, and Command is ongoing fractional revenue leadership.
Common questions
Isn't alignment a leadership problem, not a systems problem?
It's both — but you can't fix the leadership conversation while each team argues from its own dashboard. Installing shared definitions and one measurement system removes the structural cause of the conflict; the leadership rhythm then has something solid to run on.
How long before we see results?
The diagnostic itself usually pays for the engagement: most teams discover leads dying in a handoff nobody owned. Structural fixes land within the first 90 days (Align); the compounding gains come as the operating rhythm matures during Build.
What's the first step?
The free Revenue Health Check. It scores exactly where your journey leaks between marketing, sales, and delivery — a baseline both teams can agree on.
Related solutions
Revenue Operations Consultant · Customer Journey Optimization Consulting · Go-to-Market Strategy Consultant
Find out where your revenue engine is leaking
The free Revenue Health Check takes 3 minutes and scores your commercial system across all five stages — before you commit to anything.